This investigation will outline the reasons for the attractiveness and success of  Neopentecostal churches among the emerging social classes. It will also explore the connection between aesthetics, religious convictions, practice, and organizational structure. The present investigation focuses on the role of religion and how it forms  the basis of social networks that promote social progress in terms of lifestyle, personal finance and time management which are reflected in the material possessions associated with prestige and success. Neopentecostal churches aim to attract followers within the framework of rapid economic development in the emerging social classes, while interpreting social and cultural changes of religious actors. Therefore, social backgrounds and mobility, religious biographies, motivations of participation and integration into church, as well as religious convictions and aesthetic elements, the organizational structure, products and the marketing of the churches are all key factors to be explored in the relationship between Neopentecostal lifestyles in Lima and the social position of religious actors.

Autor(es):
UTA IHRKE-BUCHROTH
Institución:
Pontificia Universidad Católica del Peru
Año: 2013
Ciudad: Lima
Url: http://tesis.pucp.edu.pe/repositorio/bitstream/handle/123456789/5370/IHRKE-BUCHROTH_UTA_RELIGIOUS.pdf?sequence=1